With the ongoing coronavirus pandemic, healthcare providers are turning to digital platforms such as Zoom, Facetime, and WhatsApp to deliver services that have traditionally been provided face-to-face. These include comprehensive counselling, sex education, and consultations for emergency treatment.
To put it into perspective, a recent survey found that 50% of the IPPF’s European Network reported that they are providing SRH programs through innovative approaches like telemedicine. Before the pandemic, providing medical consultations and prescriptions remotely through telemedicine was already booming. The increased demand was partly because it meant people could sidestep barriers to long waiting times for appointments. Now the global demand for telemedicine is at a whole new level because of the lockdown which limits the movement and also the fear of contracting the virus at public places.
Is telemedicine a makeshift or is it here to stay?
It’s difficult to deny the benefits to both healthcare systems and patients when it comes to telemedicine. Healthcare systems will undoubtedly have less pressure on them when they have only a few people through their doors, healthcare workers will be reduced and those who cannot physically attend appointments have an option to do it from the comfort of their home.
Telemedicine is the revolution that healthcare needs and since the coronavirus outbreak, the benefits of telemedicine access are being felt all across the world. The potential of telemedicine will benefit millions of women, and girls who are facing barriers to accessing sexual and reproductive healthcare, and advice. It’s the need of the hour to look at how to harness the momentum of telemedicine and incorporate it into its service delivery beyond the coronavirus crisis.
Why telemedicine is the next big opportunity in Indian HealthTech industry?
- The telemedicine industry is expected to create more than $5.4 billion market opportunity by 2025.
- Startups such as Practo and DocPrime are leading India’s telemedicine market with plenty of untapped resources and opportunities.
Telemedicine is the sector that can bridge the gap between rural and urban India and would be removing many of the infrastructure challenges. Telemedicine will definitely be a big part of walking into a ‘new normal’ once this pandemic is over.
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